This new video for Living Well Stores presents the new Pride Mobility “Baja Mobility” line of products. It is consistent with the other product-focused videos developed for Living Well Stores over the last few years, and has consistently performed very well on YouTube. For this campaign, we built a new landing page for the client, and produced this new ad using existing media assets, helpfully supplied by the good people at Pride Mobility.
Like most videos produced by Young Mind Interactive, if we aren’t handling the full range of video production on location, we can handle all the Post-production editing as well as animation, voice overs, and sound effects. This video will be used within a larger campaign we are managing, and its performance tracked for insightful data about our Clients eCommerce customer’s behavior.
Most of our videos for Living Well Stores are performing very well in terms of viewership and engagement. Most viewers are watching about 95% of these 30 second videos we are producing. Our CPC is a bit higher than our Shopping and PMAX campaigns, but the click through to the website is significant, and we continue to do brand awareness through this channel. In combination with Google Shopping Ads and reMarketing, we have a nice flow of shoppers moving from Google platforms to the targeted landing pages.
This set of stats below is typical of one of our focused campaigns for new products. Typically we run these ads while the product is being heavily searched on Google. Once the interest in the product subsides, we pull back on ad spending. These “Long Shelf-life” videos provide us access to potential customers down the timeline, as you can see from the long tail of interest in the video months after the spending has stopped.
